編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-512-C02 | Starbucks: Delivering Customer Service, Chinese Version | Youngme Moon
John A. Quelch | Entrepreneurship | International Business Management( 301032001 ) |
2 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | International Business Management( 301032001 ) |
3 | 9-399-007 | Jollibee Foods Corp. (A): International Expansion | Bartlett, Christopher A.;O''Connell, Jamie | General management | International Business Management( 301032001 ) |
4 | 9-399-011 | Acer America: Development of the Aspire | Bartlett, Christopher A.;St. George, Anthony | General management | International Business Management( 301032001 ) |
5 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | International Business Management( 301032001 ) |
6 | 9-596-015 | Heineken N.V.: Global Branding and Advertising | Quelch, John A. | Marketing | International Business Management( 301032001 ) |
7 | 4357 | Levendary Cafe: The China Challenge | Bartlett, Christopher A.;Han, Arar | Other | International Business Management( 301032001 ) |
8 | 9-710-436 | Alibaba Group | Wulf, Julie M. | Other | International Business Management( 301032001 ) |